Overview

Hobbii is a comprehensive e-commerce platform specializing in yarn, knitting, and crochet supplies. The mobile application provides crafters with access to a vast catalog of high-quality yarns, patterns, tools, and accessories, along with educational content and community features.

Key Features

🧶 Extensive Product Catalog

• Comprehensive yarn collection with detailed specifications
• High-quality product photography and descriptions
• Advanced filtering by material, weight, color, and brand
• Pattern library with skill level categorization

🛒 Seamless Shopping Experience

• Intuitive product browsing and search functionality
• Wishlist and favorites management
• Shopping cart with quantity management
• Secure checkout process with multiple payment options

📚 Educational Content

• Detailed tutorials for various techniques
• Step-by-step pattern instructions
• Video guides for complex procedures
• Skill level progression tracking

🎯 Community Engagement

• Crafting challenges and competitions
• Bingo games and seasonal events
• User-generated content sharing
• Pattern rating and review system

Technical Implementation

E-commerce Architecture

Robust shopping platform implementation:

• Product Management: Dynamic catalog with real-time inventory
• Search & Filter: Advanced product discovery algorithms
• Cart Management: Persistent shopping cart across sessions
• Payment Processing: Secure integration with multiple payment providers

Content Management System

Educational content delivery:

• Tutorial Engine: Interactive learning modules
• Media Streaming: Optimized video content delivery
• Progress Tracking: User learning journey management
• Content Caching: Offline access to educational materials

User Experience Design

Crafter-focused interface design:

• Visual Design: Color-rich interface showcasing yarn textures
• Navigation: Intuitive category-based browsing
• Accessibility: Support for various user abilities
• Performance: Fast loading times for image-heavy content

My Contributions

As an iOS developer on the Hobbii project, I focused on:

• E-commerce Features: Shopping cart, checkout, and payment integration
• Product Discovery: Search, filtering, and recommendation systems
• User Account Management: Profile, order history, and preferences
• Performance Optimization: Image loading and app responsiveness

Technical Challenges & Solutions

Challenge 1: Image-Heavy Content Performance

Problem: Large number of high-resolution yarn images affecting app performance. Solution: Implemented progressive image loading and intelligent caching strategies.

Challenge 2: Complex Product Variations

Problem: Managing yarn products with multiple color and size variations. Solution: Built flexible product variant system with visual color selection.

Challenge 3: International Commerce

Problem: Supporting multiple currencies and international shipping. Solution: Implemented localization system with dynamic pricing and shipping calculations.

Challenge 4: Offline Functionality

Problem: Users wanting to browse patterns without internet connection. Solution: Created selective content caching for purchased patterns and favorites.

Business Impact

• Increased Mobile Sales: 60% of total e-commerce revenue from mobile app
• User Engagement: High retention rate with crafting challenges
• Customer Satisfaction: Positive reviews for user-friendly interface
• Market Expansion: Successful launch in multiple international markets

Features Delivered

Shopping & Commerce

• Product catalog browsing
• Advanced search and filtering
• Shopping cart management
• Secure payment processing
• Order tracking and history

Content & Learning

• Pattern library access
• Tutorial video streaming
• Progress tracking
• Skill assessments

Community Features

• Crafting challenges
• User profiles and achievements
• Social sharing capabilities
• Review and rating system

This project demonstrates my experience in e-commerce development, content management systems, and creating engaging user experiences for specialized communities.